Discover Italy’s La Befana Epiphany celebrations on January 6.
Explore markets, parades, and family traditions across Rome, Urbania, Naples, and Campania.
Italy’s Post-Christmas Tradition for Kids: Where to Experience La Befana During Epiphany
Italy’s holiday season doesn’t end on December 25. On January 6, towns across the country celebrate La Befana, the kindly old witch who delivers sweets to children on Epiphany. For our clients visiting Italy during this period, it’s a magical opportunity to witness a uniquely Italian tradition that’s playful, festive, and deeply rooted in local culture.
While many travelers are familiar with Santa Claus, La Befana offers something different: a figure who blends folklore with fun, creating a celebration that delights both children and adults. From colorful street markets to lively parades and family-oriented workshops, the Epiphany is one of the most enchanting ways to experience Italy after Christmas.
La Befana: Italy’s Good Witch
Legend has it that La Befana visits children on the night of January 5, leaving candy and small gifts for those who have been good, and a touch of coal for the naughty. Far from frightening, she is a friendly, mischievous figure whose presence transforms towns and villages into spaces of joy and celebration.
For our clients traveling with children, La Befana offers a chance to experience local life through engaging activities: watching costumed performers, participating in craft workshops, sampling traditional sweets, and joining in small-town festivities. It’s a cultural experience that feels personal and immersive, far beyond a standard sightseeing tour.
We love how La Befana combines folklore with community: streets and squares filled with families enjoying music, artisanal treats, and handcrafted gifts. For our clients, it’s a rare opportunity to see Italy at its most playful and festive, long after the Christmas crowds have dispersed.
Where to Experience La Befana in Italy
Rome — Piazza Navona
Piazza Navona hosts one of Italy’s most famous Befana markets, complete with sweets, crafts, and live performances. Children are enchanted by candy-filled stockings and theatrical displays, while parents enjoy the vibrant market atmosphere.
Bellarome insider tip: Visit mid-afternoon to enjoy the full range of activities before sunset and combine with a guided stroll through nearby squares.
Urbania — Marche
Urbania is known for its lively Epiphany parades and theatrical performances. Children are captivated by costumed processions, and local artisans sell traditional gifts and treats. This smaller town offers a quieter, more intimate experience for families seeking authenticity.
Bellarome insider tip: Combine visits to nearby villages with a private driver for a seamless day trip through the region.
Naples & Surrounding Towns — Campania
In Naples, La Befana celebrations include community events in town squares, interactive performances, and sweet giveaways for children. Exploring smaller towns nearby provides a personal experience of the festival, away from larger tourist crowds.
Bellarome insider tip: A private driver is ideal to navigate the narrow streets and visit multiple towns in comfort.
Ready to experience La Befana in Italy?
Let Bellarome create a custom itinerary for your family, including exclusive markets, parades, and immersive Epiphany traditions — all with private drivers and curated experiences to make your vacation unforgettable. Inquire today to start planning your personalized journey with an Italy expert.
